Shoe Envy opened in June, 2006 in a small quaint town called Keego Harbor in Michigan. The business quickly outgrew the small storefront and expanded to a 1700 sq. ft. store in the heart of Bloomfield Hills, Michigan.Shoe Envy officially changed its name to Pink Pump in June of 2009. Pink Pump expanded to 3 more locations within the next year: Birmingham (June 2009), Royal Oak (February 2010), Ann Arbor (July 2010).

An Alter Ego is born...

With the success of the brand, Pink Pump introduced a new concept store called P2, in March of 2011. Located directly across the street from the Pink Pump in downtown Royal Oak, P2 is the solution to a fashionista on a budget.

While Pink Pump continues to offer trendy shoes, clothing and accessories priced $50 and up, its alter ego P2 offers trendy shoes, clothing and accessories priced under $50. This allowed their customers to grown into the Pink Pump brand.

The future of Pink Pump & P2...

Globalization…in June 2011 the online store launched.
More locations to come!